NEW YORK CITY, October 13, 2015 – It comes up in casual conversation, on social media and has been one of the most asked for services on the My Starbucks Idea blog: “When will Starbucks just bring me my coffee?” For some, that starts today.
The Empire State Building, home to more than 12,000 hardworking people, is now also home to Starbucks first Green Apron Delivery service where baristas will bring customers their favorite drink or food item.
A pilot project designed for a dense urban environment, this building-specific service complements Starbucks’ broad portfolio of stores, each of which is tailored to the specific needs of the community it serves. From immersive coffee bars, to the familiar neighborhood store or an express format, each experience is designed for the customer it is serving. In this case, it is the busy working professionals of the more than 150 tenants inside the Empire State Building.
“New York City has always inspired us to consider new ways we can evolve and innovate our growing store portfolio and I cannot think of a better place to bring one of the most frequently requested services,” said Cliff Burrows, group president, U.S. and Americas. “With Green Apron Delivery, we’ve simply moved that moment of connection between our customer and the barista from our desk to theirs.”
“The Empire State Building is a true urban campus within a building in New York City and we’re always looking for new ways to ensure that the environment we offer creates the opportunity for maximum productivity for our tenants and their employees,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “This Starbucks Delivery pilot will unite two iconic brands to bring New Yorkers hard at work in our offices an innovative experience and added convenience to their daily routine.”
How It Works
Created specifically for the unique characteristics of the building, Green Apron Delivery service will allow Empire State Building tenants to order a selected set of food and beverages via a dedicated website. Beverages will then be handcrafted by Starbucks baristas in a designated kitchen within the building. Orders will be prioritized and prepared within a 30 minute timeframe, giving Starbucks partners (employees) the ability to craft the beverages based on volume and distance to the drop off location while ensuring the quality of the product upon delivery. Starbucks baristas will bring orders to each company’s designated drop off location, which could include reception, a desk or other common areas, where the customer will meet them.
“My team is so proud to be the first Starbucks baristas to be delivering our products to customers outside our stores,” said Brian Murphy, store manager. “It is a historic moment for the company and after all the planning and practice, it’s now time to bring Green Apron Delivery to life.”
Working in The World’s Most Famous Building
The Green Apron Delivery kitchen is located in the 33rd street lobby of the Empire State Building.Soaring 1,454 feet above Midtown Manhattan, the Empire State Building is New York City’s most recognizable and celebrated attraction. Millions of visitors from all over the world marvel at the spectacular views from its 86th and 102nd floor observatories. With new investments in infrastructure, public areas and amenities, the Empire State Building attracts first-rate tenants in a diverse array of industries.
Starbucks Green Apron Delivery service will be available to over 12,000 business professionals in over 150 tenants working on any of the 75 office floors in the Empire State Building. While tourists or other customers visiting the Empire State Building will not be able to order from Green Apron Delivery, they can stop by the express store in the lobby to pick up their favorite Starbucks item or visit the cafe in the 34th street lobby. The unique and bustling work environment mixed with a large number of tenants makes this office building an ideal location to run the first test of Starbucks Green Apron Delivery.
You can learn more about Starbucks diverse portfolio of store formats here: micro and express stores, Starbucks Reserve Roastery and Tasting Room; Reserve locations; neighborhood cafés; mobile trucks; drive-thru stores and more.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects, and the Empire State Building Observatory is one of the world’s most beloved attractions as the region’s #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, www.facebook.com/empirestatebuilding, @EmpireStateBldg, www.instagram.com/empirestatebldg/, www.youtube.com/esbnyc or www.pinterest.com/empirestatebldg/.
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the world’s most famous building. Headquartered in New York, New York, the Company’s office and retail portfolio covers 10.0 million rentable square feet, as of June 30, 2015, consisting of 9.3 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut and two in Westchester County, New York; and approximately 720,000 rentable square feet in the retail portfolio.
Forward-Looking Statements
This press release includes “forward looking statements.” Forward-looking statements may be identified by the use of words such as “believes,” “expects,” “may,” “will,” “should,” “seeks,” “approximately,” “intends,” “plans,” “pro forma,” “estimates,” “contemplates,” “aims,” “continues,” “would” or “anticipates” or the negative of these words and phrases or similar words or phrases. The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: the factors included in (i) the Company’s Annual Report on Form 10-K for the year ended December 31, 2014, including those set forth under the headings “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Business,” and “Properties” and (ii) in future periodic reports filed by the Company under the Securities and Exchange Act of 1934, as amended. While forward-looking statements reflect the Company’s good faith beliefs, they are not guarantees of future performance. The Company disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, or new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. For a further discussion of these and other factors that could impact the Company’s future results, performance or transactions, see the section entitled “Risk Factors” in the Annual Report on Form 10-K for the year ended December 31, 2014, and other risks described in documents subsequently filed by the Company from time to time with the Securities and Exchange Commission. Prospective investors should not place undue reliance on any forward-looking statements, which are based only on information currently available to the Company (or to third parties making the forward-looking statements).
