Patricia Niscior, CTC is the Vice President of Sales for the Empire State Building Observatory. As head of sales, Patricia is responsible for strategically leading a diverse sales team by promoting and reinforcing a culture of sales excellence, establishing specific sales growth strategies to drive and deliver attendance and revenue results. She also leads strategic relationships with both global partners and key domestic and international partners to execute on key initiatives. Ms. Niscior joined ESRT in 2017 from Cirque du Soleil as Director of International Sales. She also spent 18 years with Walt Disney Travel.
Some of Patricia’s career highlights include opening the first U.S. Hispanic call center for Walt Disney Parks & Resorts, leading the international expansion efforts for Walt Disney Travel Company in Mexico, launching Universal Studios’ international expansion to China, setting marketing representation offices in over 10 countries at Cirque du Soleil, and serving as a Hospitality Industry instructor at University of California, Irvine to foreign students.
Patricia holds a B.S. in Business Administration from California State University, Dominguez Hills and an MBA from University of Phoenix.